So you want to start offering bottle service in your nightclub. Good idea! In this article, we answer all your questions about how to get started and give you tips to curate a bottle service that your guests will want to book.
The History of Bottle Service and Table Service
The concept of bottle service isn’t new. As early as 1988, clubs in Paris already offered the service, allowing guests to reserve tables and receive complementary liquor bottles.
The modern-day bottle service is enhanced with more inclusions that can create a true VIP experience. In addition to advanced booking and premium liquor, bottle service now gives guests access to the club’s VIP section, their personal waiter and bodyguard, a private bar, and even more luxurious experiences.
What is a Bottle Service and Why Should Your Club Offer It?
A bottle service is an offering in a nightclub that’s made exclusively for VIPs. It changes the whole nightclub experience for guests, giving them a chance to experience hospitality, convenience, and luxury that will make them feel like celebrities (even just for a night).
Offering bottle service enables nightclubs to cater to the higher-class market and provide them with sophisticated VIP experiences. Bottle service will make your club more attractive to your customers, increasing your reach and ultimately, your bottom line.
How to Start a Bottle Service Business in Your Nightclub
A bottle service offering will upscale your nightclub and make it more attractive to your target market. So, if you’re ready to boost your nightclub’s name and make it the hottest spot in town, here’s what you need to know to get started.
Choose a Target Client for Bottle Services
The target market for VIP bottle services are those who are after a premium nightclub experience and willing to pay extra for it! You’re typically going to cater to the upper class, but it’s also a good idea to offer packages that allow you to reach a broader market.
Birthday celebrations, bachelor and bachelorette parties, and other events are perfect occasions for a night of glitz and glamour. So don’t forget about these people when marketing your bottle services.
Create Menu: Bottles, Mixers, Condiments
Now it’s time to decide what drinks to serve to your VIP guests. While you can definitely use your standard menu, it’s recommended to go a step further for those who paid for bottle service.
Offer them premium drinks that aren’t available for regular guests, beverages like rare whiskeys, rums, vodkas, gins, and tequilas. To further upscale your bottle service, consider spicing up your bottles with sparklers, presenters, and other accessories.
Designate a VIP Bottle Service Area
To highlight your guests’ VIP experience, your bottle service should provide them with a designated VIP suite. This is typically a private room for the group or a section in the nightclub that takes them away from the crowd or gives them a nice view of the dance floor.
You should require that guests book their bottle service in advance. This will allow you to prepare everything needed to give them a unique experience, including dedicating a server to cater to them all evening to preparing the table to seat everyone in their group.
How to Give Guests the VIP Treatment
The essence of VIP treatment involves security, convenience, and exclusivity. To provide a VIP experience and make guests feel like celebrities, you need to offer services that cater to these principles.
As for security, put bottle service guests in a private VIP area that only they can access. You can also dedicate a bodyguard for them so they can party without any worries.
For convenience, have a dedicated staff in each VIP suite who can serve the guests, refill their drinks, and cater to their every need. This eliminates the need for guests to walk to the bar and get their drinks.
And finally, exclusivity is met by providing them with services that would otherwise be unable to regular partygoers. From specialty drinks meant only for a VIP table to bottle presenters that add flair to the service.
What Makes Bottle Service So Special?
Clubs are open to everyone, whether or not it caters to the masses or the higher-class market. While some guests like the crowded club scene, others want to experience something more premium.
Nightclubs cater to this market with bottle service, which provides exclusive treatment to interested patrons. From letting them cut the entrance queue and giving them their own table in a VIP suite to providing a personal waiter and bodyguard, a bottle service offer is attractive for guests who want to experience a night of style and sophistication.
Spice It Up With Bottle Service Signs & Accessories
In addition to the premium service and exclusive drinks, you can also add more pizzazz to your bottle service. Presenters, sparklers, LED signs, and other accessories are small final touches that can facilitate a celebratory feel and provide a truly unique and extravagant experience for your VIP guests.
Let Hype Designs help you provide those small final touches that make a good lasting impression on your VIP guests.
