Providing bottle service in your nightclub is a great way to make your club more attractive to guests wanting VIP treatment. Through this service, you give your guests a platform to party exclusively, with the freebies and extra hospitality that come with it.
If you are thinking about offering bottle service in your club, you need to know how to go about it properly to create an offer that stands out from the competition. For that, you’ve come to the right place. Here are some tips to help you curate your bottle service and make your club the hottest, more premium spot in town.
1. Know Your Audience
Bottle service carries a misconception that it’s typically reserved for high-profile guests. But in today’s nightclub scene, a whole range of people might be interested in it. So, you must first consider who you’re targeting with your bottle service.
Are you looking to cater to business professionals? Then you’ll need to offer top-shelf liquor and maybe throw in a personal bodyguard. If you’re thinking of providing your bottle service for celebratory events, think of package deals that will appeal to those celebrating an important event or milestone, such as a bachelor’s party or birthday.
The more you know your audience, the better you can craft your bottle service to suit their preferences.
2. Use an Integrated Reservation Management System
Part of the exclusivity of bottle service is requiring a reservation. Allowing walk-in guests will take away the experience’s exclusivity, making it less premium and attractive. You will need a system to manage reservations and make it easy for your guests to book their VIP parties.
An integrated reservation management system can help you keep track of your bookings and ensure interested guests can easily avail of your bottle service. In addition, it can centralize all your bookings so you know when to expect a particular group and have enough time to prepare your service for their arrival.
3. Provide Personalized Service
While some people love the crowds and the hustle and bustle of the nightclub scene, others want a quieter, more exclusive experience that will allow them to socialize and enjoy their night in comfort and style. To appeal to the latter, you want to make sure that your service is as personalized and first-class as possible — from the moment your guests arrive to the time they leave.
Think of how you can provide the ultimate VIP treatment. Things like offering a complimentary drink or giving them exclusive access to the club’s amenities and special menus will go a long way in making your bottle service stand out.
4. Bottle Service Guests Love VIP Treatment
VIP treatment is what your bottle service guests will primarily be after. Hence, every aspect of your service should cater to that and make them feel nothing short of royalty. That means you have to pay more attention to certain things: the table and VIP area, your staff, and your menu.
Nothing screams “VIP” more than an exclusive area that’s separated from the rest of the bar. Place your guests in spacious, comfortable, well-designed suites where they can party the night away comfortably and confidently.
Next, make sure you’re offering the best possible service to your guests. Train your staff to serve your VIPs with poise and professionalism, and ensure they are attentive to everything the guests need.
Lastly, your menu should offer the best drinks that your bar has. Think expensive gins and tequilas, top-shelf whiskeys, and special cocktails. Your guests didn’t pay extra for your bottle service for drinks available to regular customers, so give your VIPs something more premium.
5. Presentation is Everything
Bottle service is all about giving your guests the best that your nightclub has to offer — and that starts with presentation. Everything should look premium and sophisticated, creating an environment where your guests can feel like celebrities.
This is the time for you to be a little extra, from decorating your VIP suite with a luxurious interior to adding accessories and bottle service signs to the mix.
For custom designed accessories and bottle service signs, here at Hypedesigns we take care of the whole process from conceptualizing one-of-a-kind products to creating and delivering the final custom decorations.
The bodyguards and servers that you position in the VIP area should also be dressed nicely and act in a professional manner.
6. Create a Bottle Service Area
The main draw of bottle service is exclusivity. So naturally, you want to offer this service in an area that’s separate from the rest of your bar — somewhere that your guests can drink, socialize, and party with comfort and away from the chaos of the dance floor.
A dedicated VIP suite in a separate room is the most common solution. But feel free to get creative here. For example, if you have an underutilized rooftop area or terrace, consider converting it into a bottle service area. Regardless of where you seat your VIP guests, make sure it’s private, spacious, well-lit, and extravagant.
7. Be Creative When Organizing Special Events
Because your bottle service guests pay for their spot in the VIP section, you want to make their experience extra memorable. Special treatment is key here, and that’s something that exclusive events can help with.
Organize prestigious events in your club and make sure that your bottle service guests are invited. You can also upscale the experience by holding a meet-and-greet with famous personalities or letting DJs, performers, and artists party with them in their suite.
8. Bottle Service Packages
Bottle service is especially attractive to large groups, such as those celebrating a birthday, bachelor or bachelorette party, or any life event. It’s a great way to commemorate the occasion and celebrate the night in style.
For these guests, you want to offer packages that will allow them to order enough drinks for everyone in the group without worrying about their bills piling up. Consider giving them the option to purchase three bottles, complete with some appetizers, for example. Or charge them a consumable fee for their table.
9. Offer Complimentary Gifts for Your VIP Guests
To highlight the VIP experience and give your guests more value out of your bottle service, offer them some complimentary gifts, such as free drinks, a discount voucher, or tickets to an exclusive event. This will highlight the exclusivity of their experience and entice them to keep coming back to your club for another round of bottle service.
10. Make Sure That Bottle Service Guests Get Exposure on the Nightclub’s Social Media
When effectively curated and prepared, your bottle service is going to be the highlight of your nightclub. Make sure that you introduce it to your patrons and market the service on your social media accounts.
Showcase your VIP area, give a sneak peek of your bottle service menu — basically, make sure your audience knows they can count on you to provide them with a luxurious party they will remember.
Conclusion
The difference between ordinary and extraordinary bottle service relies on those little extra perks that you offer to your guests. You want to be as grand and bold as possible to provide patrons with a luxurious and sophisticated experience that’s fit for kings and queens. That’s how you make your bottle service stand out!
